We run paid media for business lenders — and we only get paid when you do. Here's what we're producing right now for active clients.
~$6M in annual ad spend managed. 100% performance-based. No retainers.
$5.33M
MTD Funded Revenue
3.1×
MTD ROAS
3,492
Leads This Month
5%
Performance Fee — New Revenue Only
Why Paid Media for Business Loans
Diversify Your Lead Flow. Stop Depending on One Source.
Referrals dry up. Brokers get poached. ISO relationships plateau. The businesses that scale consistently are the ones who own their own pipeline — a predictable, paid channel that generates qualified merchants on demand, every single month.
💼 Case Study — United States
$5.33M Funded in a Single Month
A high-volume U.S. business lending client. Every funded deal is tracked back to the originating ad through a Salesforce CRM integration — full transparency from impression to closed revenue.
$170,126
Total Ad Spend (MTD)
$5,330,542
Total Funded Revenue
3,492
Leads Generated (MTD)
84
Funded Deals
$431K
Commissions Generated
24
Active Campaigns
📊Full revenue attribution from ad click to funded deal. $5.33M in funded loans this month, $431K in commissions generated — across 24 campaigns and 2.5M+ impressions.
We manage a full suite of Meta campaigns spanning term loans, lines of credit, and specialty products. The Salesforce integration ties every funded deal back to the originating ad — so the client always knows exactly what their ad spend is producing.
This month: 3,492 leads → 84 funded deals → $5,330,542 in funded volume.
Salesforce — MTD Leads: 3,492 (Mar 26, 2026)
Salesforce — 84 Funded Deals | $5,330,542 Total Funded
$38/Lead in Canada. Same Leads Cost $70 in the U.S.
We ran Meta campaigns targeting Canadian business owners and achieved a blended CPL of $38.29 — nearly half the cost of equivalent U.S. campaigns for the same client.
$38.29
Blended CPL (Canada)
~$70
Same Client U.S. CPL
790
Total Leads
$30,252
Total Spend
1.36M
Impressions
390,362
Reach
🍁790 leads. 390,000+ Canadians reached. $38.29 CPL. The Canadian market is underserved by most paid media operators — and we've already figured out how to win in it.
This campaign ran December 2025 – February 2026, targeting Canadian small business owners. Two FBIG Canada campaigns combined to generate 790 leads at a blended CPL of $38.29, spending $30,252 across 1.36M impressions.
The same client's U.S. campaigns for equivalent leads run at ~$70 — making this Canadian performance 45% more cost-efficient. That gap is a product of our audience strategy, creative localization, and hands-on experience in the Canadian market.
Meta Ads Manager — FBIG Canada | 790 Leads | $38.29 CPL | Dec 1, 2025 – Feb 28, 2026
The System
We Operate Under Your Brand.
We work inside your ad account, under your brand, using our systems and creative. You own the account. You own the data. We just run it better than anyone else.
🧠
Algorithm Intelligence
We tell Meta exactly who your ideal merchant is — $20k+ revenue, 1+ year TIB, business bank, looking for funding now. The algorithm gets smarter every week. Targeting is no longer a manual lever; it's a feedback loop.
🎨
Creative Testing at Scale
We test hundreds of creatives each month to find the winners. The right creative is what separates a campaign that plateaus from one that compounds month over month.
📋
Form Stringency
99% of lead generators don't make their forms tight enough. Weak forms kill sales rep buy-in and tank campaign performance. Our forms are built to prequalify hard — before a lead ever hits your CRM.
The Bucket System
Every lead is routed based on qualification — so your best closers only touch the best leads, and nothing falls through the cracks.
Tier 1 — Best Leads → Your Top Closers
$20k+/mo revenue, actively seeking funding, 1+ year TIB, business bank account. These leads signal back to Meta — the algorithm learns and compounds over time.
Doesn't hit every Tier 1 qualifier but still shows intent. Routed to newer reps or a nurture sequence. No lead wasted.
Tier 3 — Rejected. Full Stop.
Under $5k/mo, no business bank, under 4 months TIB. We do not let these through. This is what keeps your sales team's morale intact.
AI-Powered Follow-Up
On top of the bucket system, we layer in AI to book appointments, collect full application packs, and keep leads warm through the sales cycle. We don't just generate leads — we move them forward.
Our Model
100% Performance-Based. We Only Get Paid When You Do.
We don't sell leads. We don't charge retainers. We charge 5% of new revenue generated — and we don't touch your renewals. If we don't perform, we don't get paid. It's that simple.
🏷️
Under Your Brand, In Your Account
We operate inside your ad account using your brand. You own everything — the account, the data, the creative assets.
💰
5% of New Revenue Only
No retainer. No setup fee. 5% of new funded revenue. We don't touch renewals. Aligned incentives, full stop.
🚫
We Don't Sell Leads
We've been on the buy side. Lead-selling relationships rarely work. We built a different model — one where our success is tied directly to yours.
📈
$6M in Annual Ad Spend Managed
My partner and I manage ~$6M in ad spend annually across financial services clients. These systems are battle-tested at scale.
