We Crush It in
Financial Services
A curated selection of recent client results demonstrating our ability to drive high-quality leads and measurable revenue at industry-leading costs across the financial sector.
Recent Client Case Studies
All results shown are from active campaigns. Data is current as of March 2026.
Mortgage Refi Client — $39 Cost Per Lead, Client Thrilled
For a mortgage refinance client, we are currently generating high-intent leads at $39.35 per lead — a cost the client has confirmed they are extremely happy with. This campaign is active and ongoing as of March 2026.
Our mortgage refi client is receiving leads at $39 each — a cost that makes the unit economics of mortgage origination highly attractive. The client has explicitly communicated their satisfaction with both lead quality and volume. This campaign is live and scaling.
The THM campaign is a Meta lead generation campaign targeting homeowners who may be candidates for refinancing. We use form-based lead capture to qualify intent at the point of submission, ensuring the client receives leads that are genuinely interested in exploring their refinance options.
At $39.35 per lead with a reach of nearly 11,000 unique users this month, the campaign is delivering consistent, scalable results. The client's satisfaction with lead quality is a strong indicator that our targeting and creative approach is resonating with the right audience.
HELOC Client — $51 Cost Per Lead Over the Last 14 Days
A home equity line of credit client is generating leads at $51.38 per lead over the past two weeks, with 209 leads delivered and the campaign actively scaling. HELOC is a high-intent, high-value product — and we are delivering at a compelling cost.
We generated 209 qualified HELOC leads at $51 each over just two weeks — reaching nearly 62,000 unique homeowners and spending $10,738. The campaign is active, scaling, and continuing to deliver consistent volume.
The FBIG HELOC campaign has been running continuously and is currently active. Over the 14-day window from March 13 to March 26, 2026, the campaign delivered 209 form-based leads at a cost of $51.38 each — spending $10,738 to reach nearly 62,000 unique homeowners.
HELOC leads are among the most valuable in the mortgage ecosystem, as they represent homeowners with equity who are actively exploring financial products. Our creative and targeting approach for this client is optimized specifically for this high-intent segment.
Canadian Business Loan Client — $38 CPL vs. $70 in the U.S.
For a Canadian business lending client, we ran Meta campaigns targeting Canadian business owners and achieved a blended cost per lead of $38.29 — nearly half the $70 cost per lead typically seen for comparable campaigns in the United States.
We achieved a $38.29 cost per lead in Canada — generating 790 leads and reaching over 390,000 Canadian business owners. For context, the same client's equivalent U.S. campaigns run at roughly $70 per lead, making this Canadian performance nearly 45% more cost-efficient.
This campaign ran from December 2025 through February 2026, targeting Canadian small business owners on behalf of a business lending client. The two FBIG Canada campaigns combined to generate 790 leads at a blended CPL of $38.29, spending $30,252 across 1.36 million impressions and reaching over 390,000 unique Canadian users.
For context, the same client's U.S. campaigns for equivalent business loan leads typically cost around $70 per lead — making the Canadian performance nearly 45% more cost-efficient. This efficiency is a product of our audience strategy, creative localization, and deep understanding of how to operate in the Canadian digital advertising landscape.
Our experience in Canada is hands-on — we have run, optimized, and scaled campaigns targeting Canadian audiences in the financial services vertical, with a deep understanding of local audience behavior and platform dynamics.
Debt Relief Client — $4.38M Enrolled on a Sub-$60K Budget
Debt relief is among the most aggressively contested verticals in digital advertising. Despite this, our campaigns this month enrolled 49 clients representing $4.38M in enrolled debt — on a budget of under $60,000.
Context matters: Debt relief is one of the most competitive and expensive niches in all of financial advertising. Compliance restrictions, aggressive bidding from national players, and high CPMs make results like these exceptionally difficult to achieve. Enrolling 49 clients and $4.38M in debt on a sub-$60K monthly budget is a testament to our creative strategy and audience targeting precision.
This client operates in the debt settlement space, where every major national player is competing for the same high-intent audience. Our approach combines compliant creative, precise audience segmentation, and continuous optimization to consistently deliver enrolled clients at a cost that makes the economics work.
The screenshots below show the Meta Ads Manager spend confirmation alongside the CRM-tracked enrollment data, confirming both the investment and the outcome.
U.S. Business Loan Client — Scaling Revenue Through Paid Media
A high-volume U.S. business lending client where our paid media campaigns directly drive funded loan volume tracked through Salesforce, demonstrating our ability to manage significant budgets and translate spend into measurable, closed revenue.
Our Salesforce integration gives this client full revenue attribution from ad click to funded deal. The dashboard shows $5.33M in funded loans this month alone, with $431K in commissions generated — a direct result of our paid media strategy across 24 campaigns and over 2.5M impressions.
This U.S. business lending client is one of our flagship accounts, illustrating the scale at which we operate in the financial services space. We manage a full suite of Meta campaigns spanning term loans, lines of credit, and specialty products — all tracked end-to-end through a Salesforce CRM integration that ties every funded deal back to the originating ad.
This month, our campaigns generated 3,492 leads and drove 84 funded deals totaling $5,330,542 in funded volume. The data below is pulled directly from the client's Salesforce dashboard and Meta Ads Manager, providing full transparency from impression to revenue.
